ACTION METHOD RESEARCH CENTER
MORE THAN JUST WORDS
Exploring Emotions, Decisions, Actions and Needs Through the Perspectives of Those Who Live Them
Research in Action
We don’t just analyze what people say — we uncover how they actually behave and what drives their decisions.
This action-method–based research approach provides insights that many qualitative methods miss, and supports the development of solutions that genuinely serve people’s real needs.
Action-method–based research actively involves stakeholder perspectives.
Through participation, deep engagement, and a structured process, stakeholders gain a clearer understanding of their own situations, can articulate their needs, and take part in defining solutions that truly work for them.
This perspectives-inclusive research approach reveals the hidden dynamics behind human interaction, decision-making, and social behavior — ensuring that outcomes are relevant, meaningful, and acceptable for those involved.
CORE PRINCIPLES OF OUR RESEARCH APPROACH
Beyond Words
We explore real-world actions and motivations, not just self-reported opinions.
Context Matters
We understand behavior within its full social, organizational, and emotional contexts.
Stakeholder Perspective Engagement
Research is conducted with people, not just about them — ensuring meaningful insights, ownership, and real-world applicability.
Rich Research Material, Generated Efficiently
Action-based research produces rich and nuanced research material in a time-efficient way.
WHAT WE DO
Research Services
Applied research mapping the motivations, decisions, and needs of stakeholder groups within their broader and immediate contexts — in order to support solutions that respect and respond to the needs of those involved.
Research Capacity & Know-How Development
Developing research know-how for organizations and research teams, and supporting the integration of action-based research frameworks into institutional practice.
TESTED AND VALIDATED IN ACTION AND RESEARCH
Our approach has been tested and validated through applied research projects and academic work.